The strategy of direct marketing has matured, and the toolbox available to savvy marketers has never been more comprehensive.
Modern direct marketers must evaluate and employ an integrated mixture of Twitter, Pinterest, Facebook, email and web re-marketing, as well as traditional outlets, such as direct mail and telemarketing, to create create highly personal engagements with the highest possible opportunity for successful conversion. It’s not about understanding the demo, it’s about knowing and understanding the needs, wants, concerns, barriers and wishes of each individual.
Exchanges must be highly personal and offer very specific information relevant to the person. Making this task somewhat easier is the ability to use many of these direct marketing tools to create real-time encounters with the targeted person and creating a dialogue that not only informs but can also close a sale.