The praises of your business are far more credible when they come from someone else. When a trade book swipes up a news release or contacts you for an interview, you’re getting free ink. That means you’re furthering the credibility of your business and experiencing growth through public relations.
Sure, advertising places you in the public eye. It communicates your message with vibrancy and emphasis. But you further your exposure by influencing the public mind.
Public relations and communications is all about building your brand and increasing awareness through publicity. Fused with an effective advertising campaign, a successful PR campaign employs subtle strategy to gain exposure and shape consumer opinion.
Whether creating and distributing press releases, writing and placing feature articles or gaining interviews in key media outlets, we help our clients round out their marketing plans with an effective public relations program – a key element for an integrated marketing strategy.