Taken properly, prescription analgesics provide patients with relief from chronic pain. Taken improperly, the risks can be severe. MedShield, a specialized testing program by Clinical Reference Laboratory, allows Pain Management practitioners to determine therapeutic levels so they can better treat their patients. With decades of proven results and a reputation for exceptional client service, CRL looked for similar qualities in a communications partner. Linnihan Foy provided insight into the market, developing branding and collateral to help launch this new program.