Ecolab, Inc. is an international contender in the cleaning and sanitation arena when it comes to products, services and advanced industrial systems. Unfortunately, the Ecolab Water, Energy & Waste (WEW) division was one of the corporation’s best-kept secrets. To help spread the word, Linnihan Foy Advertising streamlined and revamped WEW’s marketing collateral and completely overhauled the division’s website with new design, content and SEO. The result was a sharp look and targeted content, resonating with the Ecolab brand.