As a leading contract manufacturer and manufacturer of high quality concrete processing equipment, Elk River Machine Company (ERMC) had become a trusted source throughout the region. But, what they needed was a way for their brand to stand out in the industry. Linnihan Foy Advertising started with a bold, new logo that set them apart. Then it was simply a matter of incorporating this confident spirit into a new homepage for their website, print ads in key markets and a corporate identity that increased their visibility in the marketplace.