With thousands of auto dealers selling similar products, what makes Morrie’s Automotive Group consistently rank among the most successful in the country? To be honest, many things, not the least of which is their branding and advertising. By avoiding the widely accepted “industry formula” of shouting price, price, price and offering customers an actual brand proposition, Linnihan Foy Advertising has helped Morrie’s Automotive Group stand out in the marketplace, increase sales and improve customer retention.