Full grain leather, authentic old-world bindery craftsmanship and baltic birch wood. Everyone who experiences a Pad & Quill iPad/iPhone case in person is captivated by its charm. But something was amiss. Not with the product – that was art. The misfire came in the presentation. Sold exclusively online, Pad & Quill relied on a soulless E-commerce site to entice customers. Linnihan Foy Advertising moved Pad & Quill from a utilitarian commodity to a lifestyle accessory. We developed a persona that connected with customers. Then we reimagined the website to deliver an authentic reflection of the Pad & Quill experience. Sales went up, the product line grew and a vision for the future was put in place.