“Success is on the line” is more than a tagline we created for Pride Engineering. This can-making equipment supplier lives by it. As their agency of record, Linnihan Foy Advertising provided them with a successful philosophy to put in print ads and collateral, fueled by interviews we held with employees and stakeholders. After rebranding Pride with a consistent voice, we created a website and collateral that reflected their outlook to make them the technical leader in their industry.