Since 1989, Treasure Island Resort & Casino has consistently earned the distinction as Minnesota’s favorite casino. However, in an increasingly competitive marketplace consisting of both traditional and non-traditional players, Treasure Island doubled down by taking steps to become known as a premiere, regional entertainment destination. With a host of new “Island amenities” scheduled to roll-out in multiple phases, Linnihan Foy was tasked with maximizing our buying leverage, insider-experience and unparalleled access with media to identify emerging mediums and uncover significant efficiencies in media costs. The results? Strategic, robust media plans and placement that continually outperform the market and achieve critical mass, yet remain nimble enough to effectively deliver omni-channel messaging around multiple initiatives to varying audiences.