Where's Your Ink? Who's Making Your News?
Newsworthy events happen in your business all the time, but what's the best way to get the word out to market? Once it's out there, where do customers find you?
Public relations is a positive, convincing means of tooting your own horn to strengthen brand awareness, build key relationships, inspire two-way communication, increase your market share and establish credibility.
Even in a challenging economy, consumers still need goods and services, so right now is no time to silence your news, events and developments. As consumers and businesses renew their confidence in the market, an aggressive, balanced, credible PR campaign will set you apart from the competition and drive even more business to your door.
Here's a quick self-analysis: Have you ever sent out a news release, but had no idea where it went? Had so many great things happening at the office that you don't even know how to start organizing them, let alone announce them to the public? Heard you should be on Web 2.0 but, um, have no idea what that is, exactly? Enviously wondered how your competitor is always a keynote speaker at the biggest trade shows? Pondered how to effectively communicate vital information to stakeholders, employees and consumers, but came up empty?
Of course you have. We all have. Which means we all need PR. It's time to embrace change and strategically embark on a new public relations adventure.
So, let's go! Check out this quick-start list of PR ideas that'll get the ball rolling:
- Logon to social media networks
- Start an industry blog
- Join an online discussion
- Herald your employee's accomplishments
- Share exclusive product developments
- Highlight unique projects and partnerships
- Create a company newsletter
- Get featured in your trade pubs
- Get featured in your customers' trade pubs
- Speak at conferences
- Submit editorials
- Connect with industry networks
And the best things about PR?
- Your media cost is zero.
- Your consumer market sees you as a credible expert in the field, not just another paid advertiser.
Ready to start PR planning for 2011? Give us a ring.
|
