Morrie’s Automotive Group

The last few years have been especially hard on the automotive industry. But there have been success stories. Among the best is Morrie's Automotive Group. Linnihan Foy advised Morrie's to avoid the tired industry formula of shouting price, price, price. Instead, we challenged Morrie's to provide customers with a complete brand experience backed by tangible benefits. Our "Buy Happy" approach touched every aspect of the company, from training to paperwork, website to salesperson scripts. The effort resulted in a 65% increase in sales and 50% improvement in website traffic.