Agency NEW - Linnihan Foy

We build brands and connect those brands to audiences.

Total immersion in your culture and your category. Knowing it, speaking it, expanding on it. Loving it. Making claims no competitor can. Maybe discovering the occasional universal truth. It’s what we do. 20 years of client roster diversity helps, but digging in and digging deep to unearth these golden nuggets is really the formula. Outwork it. Use what we learn and apply what we know. Give every brand a voice and a style. Shine a light on it.

SERVICES

Business & Marketing Consulting

To know where you stand is to know where you must take a stand.

It has never been more complex to connect brands with audiences. At Linnihan Foy, in addition to marketing expertise, we bring business consulting. As veterans of the business world, we draw from a wealth of experience and thought leadership in multiple industries. We arrive at the big idea by starting with your unique value proposition. We craft well-supported conclusions. We state your business problem. And deliver your reason “why.” There will always be new ways to reach your audience. Our role as your marketing partner will constantly evolve. For our part, we will always bring you the most efficient and effective solutions to get the results you expect and deserve.

  • Business consulting We are a business-minded branding agency up for any challenge. We bring a deep understanding of a number of industries along with a wealth of marketing insights and creative tools.
  • Marketing strategy and management Today, we have more access to the facts, data and insights than ever before. We use these tools to articulate your value proposition and build your key messaging platform – the foundation of your brand.
  • Project management The role of the project manager is to be an organizer, facilitator and motivator. From start to finish, they are the point person keeping the entire team on track, on time and on target. They are also preparing for what comes next by measuring, learning and responding to results.
  • Performance reporting Data tells us when to zig and when to zag. Collecting it, analyzing it and putting it into action is the new currency driving today’s knowledge economy.

Creative Expression

Smart, unique and relatable. The building blocks of powerful creative.

Everything we do is creative. The value of strong creative is its power to guide consumer behavior and create demand. At Linnihan Foy, we define, distill and express brand value by creating emotional connections through truthful storytelling. The polish, personality and purpose we bring solves your business problems, generating the results you seek. Traditional advertising has long been the foundation of a good marketing plan. Today, that’s changing. The tools themselves are becoming the creative product: the solution can be an app, an interactive PDF, even a dashboard that brings newfound value to your products or services. There are more opportunities than ever for us to tap into ideas and executions that will transform your brand into a powerful target audience magnet.

  • Brand identity Your brand exists to assert your place in the world. It gives you a podium, a spotlight and a voice.
  • Digital and traditional advertising  We’ll make sure you don’t get lost in the world or in cyberspace. From SEO to SEM, we’ll expand your digital footprint far and wide.
  • Direct marketing We get real customers to raise their hand. Then we deliver the right response.
  • Website design and development Your website should deliver a dynamic user experience. We’ve got the expertise, whether you need an overhaul or a complete rebuild.
  • Video production and animation Small screen, big impact. Video content presents one of the best opportunities to reach, teach and influence your target audience.
  • Packaging They say you shouldn’t judge a book by its cover. That’s not the case for retail products. If it lives on a shelf, our package designers are masters at elevating its presence.
  • Content marketing Content is your opportunity to educate, entertain and provide a brand experience that compels your target audience to ask for more.

 

Media Planning & Buying

Data is nada until put to good use.

This is about finding your audience and keeping them glued to your brand. Information fuels accuracy. Technology drives action. Laser-guided media strategy maximizes efficiency. Whether your audience is a single decision maker or a billion end users, we’ll find them, put you front and center and keep you there. There’s no textbook, it’s an individual process. Our team of media mavericks will get you the results you’re after.

  • Competitive research We’ll show you where and how your competitors spend their dollars.
  • Audience analysis Discovering the demographics and media consumption habits of your intended audience gives you a detailed perspective of the landscape.
  • Qualitative research Understanding how your audience consumes media and the role media plays in their lifestyle translates into where and how we reach them.
  • Cross-channel media overview Tapping into our findings reveals your ideal media mix. Change is constant.
  • Media planning Forming a cohesive media strategy enables us to deliver a media plan with key goals.
  • Media buying Strong negotiation skills and long-term relationships are still the most important assets.
  • Post-buy analysis It takes an eye for detail to make sure your buy is delivered and the results are measured.
  • Co-op management An intimate understanding of co-op parameters enables us to meet strict requirements and guidelines in order to manage the submission process.
  • Reporting and reconciliation Staying on top of the details enables us to conduct a full analysis of campaign results to measure against objectives.

 

Public Relations

Audience finders. Audience keepers. Audience winners.

Our role as your PR firm is to win audiences. The power of a good story can never be underestimated. When you have something to say, Linnihan Foy helps you say it with enthusiasm, conviction and substance. Great PR sparks trust, loyalty and passion while shedding light on your best qualities. We make sure you don’t miss these opportunities. Our team of experienced experts implements strategic communications to develop, nurture and maintain relationships between you and your relevant universe.

  • Content development Our eyes and ears are tuned into your industry and the world at large. Wherever there’s an opportunity to foster relationships on your behalf, we’re there.
  • Media relations We’re well connected. And we bring the knowhow to get you in front of the influencers who attract the right audiences.
  • Event planning and execution When we’re not reporting great stories about your brand, we’re creating them. From planning to execution, media worthy events keep you current and relevant.
  • Social media As an extension of your paid and owned channels, we drive social media by creating the fuel that ignites conversations across the right platforms.
  • Internal communications Your employees are the backbone of your organization. Your employee value proposition (EVP) needs to be nurtured and communicated.
  • Issues and reputation management When a crisis occurs our team goes into action creating the appropriate content necessary to overcome negative media attention.

 

Social Media / Community Management

As long as people are connected to their devices, we keep you connected to your people.

Everyone wants to know what people in the know are saying, thinking and doing. We’re here to help you build a following of loyal customers who can’t stop singing your praises. As an extension of your paid and owned channels, we drive social media by creating the fuel that ignites conversations across the right platforms. Go viral go.

  • Channel strategy and management You need a social presence but there’s no reason to be everywhere. We discover where your place in the social media landscape should be.
  • Content development and delivery Social media is a delivery mechanism. We go where the audience is and plant the content for the audience to consume and share.

 

Application Design & Development

Productivity through functionality.

Digital technology creates new ways for companies to deliver value. We help you uncover opportunities to leverage technology and create tools that empower users to be more productive and efficient. In recent years, the app has become a dominant tool for cultivating consumer loyalty. The consumer interacts with the brand while utilizing the services the brand has to offer. From health care to finance to retail, “there’s an app for that” because the user curve has reached the tipping point.

From concept to execution we take you through the complete app building process.

  1. Digital app and product design
  2. Interaction design
  3. Functional prototypes
  4. Front-end and back-end web development
  5. Software engineering
  6. Data modeling and integration
  7. Technology strategy and architecture

“Working with the Linnihan Foy team has been a great experience for Radco. They are a true asset to our company. Everything from ideation and strategic development to exceptional creative execution and media placement, they have helped us build Radco into an industry leader.”

Bob Joyce, Vice President, Radco Truck Accessory Centers