Content and PR Specialist - Linnihan Foy

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Content and PR Specialist

Linnihan Foy is seeking a Content and Public Relations Specialist who will help provide our clients with exceptional writing and media relations support. The ideal candidate will have excellent writing skills with a strong understanding of AP style and media relations experience.

Job Description:

  • Serve as public relations support for B2B and/or B2C clients
  • Draft written materials including press releases, media advisories, fact sheets, blog posts, key messages, social calendars, brochures, webpage copy, etc.
  • Research earned media contacts to develop and maintain targeted media lists comprising both consumer and trade media outlets
  • Research earned media story trends to develop relevant and newsworthy pitch angles for both consumer and trade media outreach
  • Conduct ongoing media outreach to build relationships with a variety of consumer and trade media contacts
  • Coordinate logistics for media interviews and other opportunities
  • Track earned media coverage and provide ongoing reporting on results
  • Manage schedules and calendars for content and PR projects
  • Support public relations team by driving tactical execution

Skills:

  • Strong grasp of AP and journalistic style
  • Self-directed and able to complete assignments independently
  • Organized and detail-oriented
  • Client service

Qualifications:

  • Bachelor’s degree with 3+ years of relevant professional experience
  • Experience working in an agency setting in a client-facing role
  • Experience distilling complex, technical subject matter into engaging stories
  • Experience pitching earned media contacts at both consumer and trade outlets
  • Experience with media monitoring and reporting
  • Writing samples required
  • Experience managing multiple accounts and teams in a fast-paced work setting
  • Outstanding organizational and project management skills
  • Strong verbal and written communications skills
  • Excellent writing skills, including experience writing news releases, case histories, and feature articles
  • Media relations experience, including outreach and reporting
  • Experience developing and monitoring social media strategies and initiatives
  • Capable of grasping technical content in the B2B and B2C landscape
  • Ability to retain and grow clients
  • Ability to problem-solving skills
  • A desire to play a role in a rapidly growing agency

Linnihan Foy Advertising is a full-service, top 25 advertising agency located in NE Minneapolis’ historic Saint Anthony neighborhood. We offer a competitive salary based on experience, great offices, a friendly atmosphere, a well-stocked kitchen, free parking, and potential for growth.

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