Digital Strategist – Linnihan Foy

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Digital Strategist

Linnihan Foy Advertising is looking for a skilled and results-driven Digital Strategist to coordinate our various digital mediums and assist our agency’s clients in reaching their goals. The Digital Strategist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed on-time and within budget. 

The ideal candidate has experience driving strategy across all elements of a digital campaign. The role requires attention to detail, strong presentation skills, and an innovator’s spirit.

Job duties to include:

  • Strategy, planning, implementation, and ongoing management of paid search, social, and programmatic campaigns.
  • Staying up-to-date on the latest industry trends, tools, and information.
  • Monitoring and managing daily progress of search and social marketing campaign details including strategy, implementation, copywriting, budgets, and reporting.
  • Trend analysis and analytics interpretation to make appropriate campaign strategy adjustments.
  • Analyze and report on all digital marketing campaigns.
  • Engage and communicate effectively with management, sales, and client contacts in a timely and professional manner.

We would enjoy meeting those with the following qualifications:

  • Minimum of 5 years experience with Google Ads, Programmatic and Paid Social platforms
  • Working knowledge of data analytics and campaign tracking strategies.
  • Experience with both B2B and B2C PPC strategy and management
  • Excellent verbal, written, and client presentation skills
  • Strong organizational skills and attention to detail
  • Ability to work in a fast-paced and competitive, yet fun environment while managing competing priorities and meeting strict deadlines
  • Knowledge of DSP providers, customer data platforms, email marketing automation, and reporting platforms such as Google Data Studio a plus.
  • Sense of humor (a must).

We are a top 25 agency located in Minneapolis. We offer a competitive salary based on experience, large contemporary offices, a friendly atmosphere, a well-stocked kitchen, free parking and potential for growth.

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