Paid Search Specialist – Linnihan Foy

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Paid Search Specialist

Linnihan Foy is seeking a skilled and results-driven Paid Search Specialist to join our growing team of digital strategists and experts. The Paid Search Specialist will be responsible for campaign management across pay-per-click advertising platforms, which includes: campaign creation, strategic approach, performance analysis, optimization, reporting and forecasting.

The Paid Search Specialist will work collaboratively with a cross-functional team to deliver against the predetermined goals and report on performance to our internal teams and clients.

The ideal candidate has experience managing paid search campaigns for clients across various industries. The role requires attention to detail, an analytical mindset, strong presentation skills and a hard working attitude.

Job duties will include:

  • Create and launch new PPC campaigns and/or channels as needed
  • Monitor, optimize, and troubleshoot campaigns to optimize performance and meet or exceed goals
  • Conduct analysis that results in actionable insights and data-driven recommendations
  • Manage large monthly budgets across channels and campaigns and provide recommendations to clients for future programs and investments
  • Identify, communicate, and act on opportunities and risks proactively
  • Ensure campaigns follow industry and agency best practices
  • Drive campaigns through innovation and analytics
  • Report and present performance and recommendations to clients
  • Collaborate across teams to test and optimize targeting, creative assets and messaging to improve ROI

We would enjoy meeting those with the following qualifications:

  • 4-year degree from an accredited institution in Marketing or equivalent discipline and/or appropriate combination of experience and education
  • Minimum of one year of experience in a digital marketing role, with a special focus in paid search
  • Experience with the following ad platforms: Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads (including Google Ads Editor and Microsoft Advertising Editor)
  • Proficiency with Microsoft Office Suite (specifically Excel, Word, and PowerPoint)
  • Familiarity with Google Analytics
  • Experience with managing advertising budgets of at least $10k/month
  • Ability to analyze and interpret marketing data/KPIs and evaluate paid media performance
  • Ability to collaborate well with a cross-functional team and communicate performance effectively with clients
  • Knowledge of digital advertising industry, including current trends and best practices
  • Strong project and time management skills
  • Experience with or knowledge of Search Ads 360, Google Data Studio, ad copywriting, Tableau, Salesforce/MarketingCloud, Canva and Convertr
  • Industry Certifications: Google Ads, Google Analytics, SA 350, Microsoft Ads, and Facebook Blueprint
  • Sense of humor (a must)

We are a top 25 agency located in Minneapolis. We offer a competitive salary based on experience, large contemporary offices, a friendly atmosphere, a well-stocked kitchen, free parking and potential for growth.

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