Artificial Intelligence and Machine Learning are leading the technology revolution. When the pioneer in watermain condition assessments came to us to help them with their marketing challenges, it was a natural fit. As the emerging leader in the application of AI for watermain condition assessments, FRACTA had a major hurdle to overcome: how to get their story to key decision makers. Our first task was to introduce their story through a new website that delivers a compelling value proposition and explains the benefits. Messaging is targeted to early adopters. Our team worked closely with FRACTA leadership to tap into the engineer’s mind with a minimal amount of marketing speak. We continue to help FRACTA develop everything from videos to tradeshow materials to PR.