New technology allows us to be creative explorers.

Artificial Intelligence and Machine Learning are leading the technology revolution. When the pioneer in watermain condition assessments came to us to help them with their marketing challenges, it was a natural fit. As the emerging leader in the application of AI for watermain condition assessments, FRACTA had a major hurdle to overcome: how to get their story to key decision makers. Our first task was to introduce their story through a new website that delivers a compelling value proposition and explains the benefits. Messaging is targeted to early adopters. Our team worked closely with FRACTA leadership to tap into the engineer’s mind with a minimal amount of marketing speak. We continue to help FRACTA develop everything from videos to tradeshow materials to PR.