The first family of Minnesota furniture had become an unknown in their market. For six decades, Schneiderman’s Furniture has provided exceptional furnishings for the home. But in recent years, they lost market share. Linnihan Foy Advertising set forth to reintroduce Schneiderman’s Furniture by defining it as “the furniture store you didn’t know you could afford” and underscoring a passion for customer satisfaction with the “Exactly” tagline.