SureDock approached Linnihan Foy Advertising with their invention – a ropeless docking system for pontoons. They needed strategic guidance in choosing the best way to enter the competitive boating market. With the help of Linnihan Foy Advertising, the SureDock brand was born. Starting with a name that would allow for product extensions and moving on to an E-commerce website, instructional videos, sales collateral and display exhibits for a busy boating show season, we provided SureDock with a brand that will stand the test of time.