To persuade county employees to select HCMC, we used the art of persuasion.

Linnihan Foy Advertising developed branding, videos, digital retargeting and a microsite alongside targeted direct mail, eBlasts and informative presentations to help persuade Hennepin County employees to select Hennepin County Medical Center (HCMC) as their network of choice within the county healthcare insurance program. The end result? Numerous county employees chose HCMC as their network of care within the county healthcare plan, which was a win for HCMC.