What’s happening. And insights into what might.
We’re always busy – creating, making and doing stuff that moves our clients’ businesses forward. This includes enjoying unique experiences that add to our collective energy. Along the way, we discover and implement new technologies, new methodologies and new tools we think you should know about.
How does AI-enhanced vehicle photography impact the way shoppers perceive dealership inventory?
Minneapolis, MN – November 5th, 2026
We recently conducted a study examining three approaches to vehicle inventory photography: traditional photo booth photography, AI-enhanced imagery and unenhanced dealership-lot photography.
The results revealed some interesting insights. Traditional photo booth photography scored highest across key perception measures, including vehicle appeal, perceived quality, dealership trustworthiness and confidence in image accuracy. AI-enhanced imagery scored lower in those areas, but generated the highest stated likelihood of shoppers contacting the dealership or scheduling a visit.
The takeaway? While AI offers opportunities to improve inventory presentation, maintaining an authentic representation of the vehicle remains important in building shopper confidence.
Take a look at our findings and what they could mean for how you merchandise your vehicle inventory.
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