Building more intelligent teams and companies.

We’re always busy – creating, making and doing stuff that moves our clients’ businesses forward. This includes enjoying unique experiences that add to our collective energy. Along the way, we discover and implement new technologies, new methodologies and new tools we think you should know about.


A Better Brief

Add a visual element to improve your design briefs

MARCH 1, 2019

by Erik Lillejord

In the month of March, we are going to explore the topic of design inspiration. This should open a window to where our designers find inspiration and how they channel it toward their work.

We typically think that design inspiration shouldn’t be driven exclusively by creatives. For work to be collaborative and strategically sound, some of that direction should come from the client side of the relationship. The trouble is that explaining design direction via a Microsoft Word document is hard, even for the most experienced of account people.

There’s got to be a better solution. And luckily, there is.

To help make this process more effective, consider creating a mood board to convey your vision to your creative team. Find examples of digital design, print pieces or packaging that reflect your vision. And don’t stop there. Search for inspiration from the world of fashion, industrial design, architecture, automotive design or even Mother Nature. Go crazy. The broader the base is that you pull from, the clearer your vision will become.

No, you don’t have to get out the glue stick and scissors if you don’t want to (it probably isn’t the most effective strategy anyways). Just attach the images that you like to the Microsoft Word document you and your team are working off of, and let your designer take it from there. Another suggestion is to create a Pinterest board for your agency, and create new Pinterest boards for each project or campaign you and your team is working on. It’s a highly visible solution that can be accessible to everyone on your team.

The benefit? You’ll have considerably more involvement in the creative process, and your design team will love you for breaking up the monotony of reading long briefs. Watch our social channels in the month of March to see the most recent mood boards that we have created for current projects.

FEBRUARY 5, 2019
Flannel Thursday
By Max Sundermeyer, Writer

The idea was born years ago when a few members of our team decided to carve out a special day of the week to don the official fabric of Minnesota (if it’s not our official fabric yet, it really should be). Since then, a simple effort to make our wardrobe, and our crew, more casual has subtly sparked a sense of camaraderie within our team. Read more >

JANUARY 17, 2019
The State of SEO
By Kayla Trevino, Sr. Digital Strategist

SEO has become almost an ambiguous acronym used in every digital conversation. Designing a website? Did you consider SEO?Writing new copy? How will that impact our SEO? Developing a Paid Search strategy? How will this coincide with SEO?
Read more >

DECEMBER 17, 2018
Oh boy! A new look for Linnihan Foy: Re-Introduction in the Age of User Experience
By Neal Linnihan, President

Change is a part of life. In an industry where it’s your job to stay ahead-of-the-curve, there’s no time to kick your feet up and coast. At Linnihan Foy, we combine the art and science to build brands. Recently, we discovered an amazing opportunity with our brand. It was time to rally around what we do best.
Read more >

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