Introducing something new into any field hinges on clarity in message. You need to get to the point at what value you’re adding. This was the case when Linnihan Foy helped HMA Fire Suppression, a new entrant into the fire service category, explain and promote their high-pressure fire suppression technology. It was our mission to help HMA build credibility and sales while conveying their tech. In doing so, we created a website, collateral, message development and video marketing to tell the story that resonated with their customers, leading to a strong brand launch.