Minnesota State Fair announces new media agency of record

APRIL 16, 2025

Minneapolis, MN – April 16th, 2025 – Hold on to your corn dogs and grab a seat on the Skyride – Linnihan Foy has been named the media agency for the 2025 Minnesota State Fair!

With a clear strategy, Linnihan Foy will ensure fairgoers hear, see, and feel the call of the Great Minnesota Get-Together.

“The Minnesota State Fair is an important institution in our great state, and this partnership is a responsibility we’ll take very seriously,” said Sean Foy, President and Partner at Linnihan Foy. “Linnihan Foy’s media strategy is no cookie-cutter plan – it’s a meticulously crafted blend of audience targeting, competitive research, and strategic placement, ensuring the Fair’s message reaches the right people at the right time.”

From boosting Grandstand ticket sales to making sure every corner of the state knows when and where to experience the Fair’s unique mix of entertainment, exhibits, and, yes, culinary creations, Linnihan Foy is committed to helping make 2025 one of the best yet.

“The Minnesota State Fair is more than an event – it’s a tradition, a community gathering, and a celebration of everything that makes our state special,” said Christine Noonan, the Fair’s Marketing Director. “We’re excited to partner with Linnihan Foy to ensure that this tradition continues to thrive and reach new audiences in innovative ways.”

Foy added, “We’re buttered up and ready to roll!”
Linnihan Foy is well-known for their strategic and targeted media planning capabilities. Their client roster includes Minnesota Department of Public Safety, Schneiderman’s Furniture, and Walser Automotive Group.

With nearly 2 million guests each year, the Minnesota State Fair is a can’t-miss event, and Linnihan Foy is proud to help connect Minnesotans to the experience they wait for all year long. Stay tuned for more details, and in the meantime, start breaking in those walking shoes – Fair season is just around the corner!

About Linnihan Foy

Linnihan Foy is a full-service marketing agency based in Northeast Minneapolis, serving clients locally and globally for more than 22 years. The agency specializes in business and marketing consulting, creative services, media planning and buying, public relations, social media management, and application development. Linnihan Foy’s expertise spans brand development, advertising, digital strategy, and technology solutions, ensuring clients achieve meaningful connections with their audiences.