Elevating a brand in a highly specific niche
Kasco Marine is a world-leading manufacturer of decorative and aerating fountains, surface and diffused aeration systems, municipal products, circulators, de-icers, and beneficial bacteria. Common applications include residential ponds and lakes, water treatment plants, retention ponds, docks, marinas, fish farms, and more.
Kasco contracted with Linnihan Foy to market their CertiSafe by Kasco line of mechanical water mixers, used in water towers to prevent stratification and microbial growth. Kasco mixers are supplied to municipalities and water utilities across the country and help ensure that towers stay in good repair and that drinking water remains safe for communities to use. Kasco needed a dedicated advertising and public relations plan to elevate the CertiSafe brand and to reach audiences in a highly specific niche.
The Actions
Linnihan Foy embarked on a robust course of planning around the CertiSafe brand. We created a number of new branding components, which included:
- Mantras and taglines
- Advertising materials with a new look and feel
- A trade show banner
- An updated brochure
- A brand video
- Regular earned social content
- Earned media stories and PR relationships built
The Results
Our partnership with Kasco Marine has increased national recognition of the CertiSafe brand, built momentum for further brand development, and created new paid digital and media advertising campaigns. Linnihan Foy has been able to create engaging content for Kasco, resulting in wide dissemination and earned media placement.
