Media buying is planning. You don’t toss the dart until you see the bullseye. It’s blending art, science, tenacity and a ton of experience. Experience gained from annual $20 million-plus placements. A full range of industry client categories. Diverse audiences and channels. All resulting in buying leverage creating efficiency and maximizing budgets. The goal is more from less. But what you get is more from more. More buying expertise, more results, more eyes on your brand. With Linnihan Foy.

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Results. It’s how you judge media buying. No hoping for numbers, only producing them. Added-value at 20% of media budget. Rates the most confident aggregated purchasing partners rarely beat. Max mileage from your spend. Proof the right person at the right time is getting your message when, where, and how you want it. This is how we do it. Is there any other way?
The media team at Linnihan Foy brings unparalleled expertise across all media channels. Our advantage is our client’s advantage. Strategic recommendations pinpointed, dialed in, and precision-tuned to meet wide ranging client objectives and budgets.

Internal and external resources identifying target audience with both demographic and qualitative research. Sounds sexy, but it’s simply hard work and knowing exactly where to apply it. It’s the first step in the planning process to ensure our media and messaging align with the behaviors, motivations, and media consumption habits of those most likely to engage. Where’s Waldo? Yeah, we find him.
Audience analysis.
Discovering the demographics and media consumption habits of your intended audience gives you a detailed perspective of the landscape.
Qualitative research.
Understanding how your audience consumes media, and the role media plays in their lifestyle translates into where and how we reach them.
Cross-channel media overview.
Tapping into our findings reveals your ideal media mix. Change is constant. Leveraging the following tools assists us in mapping out the ideal media mix.
Media Planning.
A cohesive media strategy directly tied to objectives, budgets, audiences, and creative assets. The tool enabling us to deliver a media plan that scores key client goals.
Media Buying.
Negotiation skills and long-term relationships are still the most important assets.
Added Value.
The knowledge and skillset to garner our share of added value and earned media impressions that raise the level of preference and awareness of your brand.
Post-Buy Analysis.
Applying an eye for detail to make sure your buy is delivered as planned and the results are measured.
Reporting and Reconciliation.
A comprehensive analysis of campaign results to measure against objectives.

“Working with the Linnihan Foy team has been a great experience for Radco. They are a true asset to our company. Everything from ideation and strategic development to exceptional creative execution and media placement, they have helped us build Radco into an industry leader.”
Bob Joyce – Vice President, Radco Truck Accessory Centers