Machinery that automates needed a website that works like a machine

Minneapolis-based Midwest Automation had more than 50 years in industrial automation when they approached Linnihan Foy to help rebuild their website. Instead of simply reskinning already existing content, our UX experts provided in-depth analysis, allowing us to reconstruct their website from the inside out. In the end, they were able to tout a user-friendly site, a new logo for the 21st century and collateral that pointed customers to a destination the company could be proud of.