Turning a House of Brands Into a Branded House

One of the most important roles of marketing is to ensure your audience knows exactly who you are. In SJE’s case, three discrete brands serving different markets were operating completely independently with little connection to the corporate parent. Our mission: tie the brands together under a corporate umbrella: SJE Corporate, SJE Rhombus, CSI Controls and PRIMEX Controls.

We created and built a new website where each sub brand could effectively communicate to its respective audience all while elevating the corporate brand, SJE.