One of the most important roles of marketing is to make sure your audience knows exactly who you are. We accomplish this through branding. In the case of SJE, Linnihan Foy’s category experience made us the ideal partner. The ask was to turn their house of brands into a branded house. SJE is comprised of SJE Corporate, SJE Rhombus, CSI Controls and PRIMEX Controls. All these brands are unique but should feel as though they are part of the SJE Water Control Solutions business. We built brand guidelines for each sub brand, which enabled us to create four unique but similar websites belonging to the same SJE family.