For the last eight years, Ben has served on the corporate leadership team of Morrie’s Automotive Group as Marketing Director. In this role, he was responsible for growing the Morrie’s brand, leading overall marketing strategy and managing the internal marketing team.
Prior to his experience at Morrie’s Ben spent ten years on the retail side of the industry where he ascended the ranks with roles in fixed operations and sales.
Ben also ties previous experience managing market research for a Fortune 200 CPG company to his work in automotive. This helps him continue to implement ongoing brand tracking studies, standardized ad testing and regular concept tests.