Driven
Ben’s experience in the automotive industry spans nearly two decades. In this time, he’s helped build brands while creating and driving multi-faceted marketing strategies.
For the last eight years, Ben has served on the corporate leadership team of Morrie’s Automotive Group as Marketing Director. In this role, he was responsible for growing the Morrie’s brand, leading overall marketing strategy and managing the internal marketing team.
Prior to his experience at Morrie’s Ben spent ten years on the retail side of the industry where he ascended the ranks with roles in fixed operations and sales.
Ben holds a passion for building meaningful connections within communities. He forms these connections via innovative activations, community education and service and philanthropic activities.
Ben also ties previous experience managing market research for a Fortune 200 CPG company to his work in automotive. This helps him continue to implement ongoing brand tracking studies, standardized ad testing and regular concept tests.
