Liv Tollefson

Liv has spent more than 25 years helping clients figure out where to show up, how to connect with the right people and how to make their media dollars work harder. As Media Director at Linnihan Foy, she brings equal parts strategy, curiosity and practicality to an ever-changing media landscape.

From traditional broadcast to streaming, digital video, audio, out-of-home and whatever comes next, Liv believes good media strategy isn’t about chasing the newest thing. It’s about understanding people, asking the right questions and finding the smartest ways to connect.

“I’ve always loved the puzzle of media. There are more choices, more data and more ways to reach people than ever before. But that doesn’t necessarily make the answer easier. My job is to bring clarity to all of that and build a strategy that makes sense for the client, the audience and the budget,” said Liv.

A natural problem-solver and lifelong middle child, Liv has been negotiating, finding common ground and figuring things out for as long as she can remember. She thrives on collaboration and has built many of her client and media relationships over decades—something she considers one of the best parts of the job.

Outside the office, Liv is equally curious about life. You’re likely to find her traveling somewhere new, at the lake, seeing live music or theater, tending to her garden, catching a sporting event – especially women’s sports – or spending time with friends, kids and grandkids.

“I think the best parts of life come from staying curious, being open to what’s next and investing in the people and experiences that matter.”