Brand building for a category leader in putting out fires

The Waterous product line includes CAFS units, fire pumps, portable pumps and more. From Dubai to Detroit, Tokyo to Toronto, Waterous is number one in the fire suppression industry. Through years of partnership, we’ve developed messages that play to the functional and emotional interests of firefighters.

Waterous is one of the oldest brands in Minnesota. As so, it’s been our job to continue building that brand while building their leadership in the field. Through public relations, advertising, video, messaging, events and more, we help Waterous retain and build on the market share and reputation of the global leader they are.