After a decade of building premium ice augers for other brands, Vista Technologies decided that it was time to build them under their own name. The only problem was that they didn’t have one. They reached out to us in 2016 and tasked us with not just creating a name; but with building a brand. Linnihan Foy started with naming the company Razr and moved on to design a logo that embodied the strength of the product. We worked closely with their ownership group to create, packaging, trade show exhibits and gear that would cause ice fisherman nationwide to take notice of a new king of the ice.