Turning complex subject matter into an inviting brand
Ecologic Analytics has decades of utility meter data management experience in the small grid market. Our task was to make sure they did not look decades old. When the firm came to us to help build their reputation within the North American utility marketplace, Linnihan Foy was there to create a cohesive brand built on the foundation of research. We redirected the story from a technical, product-based narrative to a solution-based marketing approach.
We created a friendlier, more approachable way for Ecologic Analytics to convey their financial and operational software. This included new collateral, a new website, event support and enhanced their corporate identity. Ultimately, the brand enhancements and broadened footprint led to the acquisition of Ecologic by an industry leader.
