“Be Eye Wise” makes people feel smarter about seeing better

Even though Northwest Eye is considered the regional experts in family eye care, their brand awareness required a closer look. Linnihan Foy’s first step was taking an education-based approach that focused on consumers’ frequently asked questions. “Be Eye Wise” was a system-wide campaign that acted as both a rallying cry and a major win for Northwest Eye’s presence in this expansive, highly competitive industry.