Building a stronger brand for construction equipment manufacturer.

Challenge
Schwing America is a division of the SCHWING Group, one of the world’s most respected manufacturers of premium concrete production and handling equipment based in Germany. In North America, Schwing America needed help developing strategies that would boost their national brand position and generate leads.

Action
Multiple campaigns and multi-channel efforts were utilized to ensure customers across North America recognized SCHWING America as the go-to source for industry leading concrete pumps, conveyors, truck mixers and genuine parts. High-impact parts catalogs, direct mail, email campaigns, microsites and trade ads were created to drive traffic and increase parts promotions revenues.