Strengthening a nationwide dealership group
The Challenge
A staple of the Minneapolis-St. Paul automotive landscape, Walser Automotive Group had established a solid reputation and a local footprint comprising roughly 15 dealerships. Their success to date had been based in their carefully developed, customer-centered process, which was known for its speed and efficiency and that shoppers visiting Walser’s dealerships perceived as effortless. However, Walser needed a way to communicate about their user-friendly approach with potential customers who had never visited a Walser retail location.
A staple of the Minneapolis-St. Paul automotive landscape, Walser Automotive Group had established a solid reputation and a local footprint comprising roughly 15 dealerships. Their success to date had been based in their carefully developed, customer-centered process, which was known for its speed and efficiency and that shoppers visiting Walser’s dealerships perceived as effortless. However, Walser needed a way to communicate about their user-friendly approach with potential customers who had never visited a Walser retail location.
The Actions
Linnihan Foy developed and helped establish group-centered messaging and an introductory high-impact outdoor advertising plan that reached many potential customers within close proximity to Walser’s dealerships.
The Results
LFA has helped Walser build their brand and spread Walser’s “best-kept secret” – focused on doing right by the customer, and on making vehicle purchasing and ownership hassle-free.
