A strategic approach to dealership spends
Representing 11 brands across five rooftops, Mills Automotive had maintained a consistent presence in the communities they served. As they navigated through the COVID-19 pandemic and beyond, they sought a more strategic approach to their dealership and group level marketing, one which focused on driving better results and achieving marketing efficiency.
The Actions
LFA applied an agnostic approach to automotive marketing to develop group-level and store-centered marketing strategies. Leaving no stone unturned, we assessed, adjusted, and implemented plans across traditional media, digital advertising, third parties, and website solutions. Having developed a truly strategic plan, we then maintained an ongoing, watchful eye on the client’s execution and interacted daily to ensure their promotional activities achieve business goals and drive more business.
The Results
Through the strategic partnership with Linnihan Foy, Mills saw a much better use of marketing dollars and coop utilization. With the creation of a strategic plan to better use marketing dollars, Mills also saw a much larger quantity of website traffic. It was also found that the quality of traffic was better than before with many more engaged and realistic shoppers.
