Standing out with the DSMA difference
The Challenge
The reigning leader in dealership mergers and acquisitions in Canada, with expertise in buy/sells, valuations, and associated full-service consulting, DSMA saw the United States as a key pillar of their growth plans. They looked to increase awareness among U.S. auto dealers thinking of selling their dealerships.
The reigning leader in dealership mergers and acquisitions in Canada, with expertise in buy/sells, valuations, and associated full-service consulting, DSMA saw the United States as a key pillar of their growth plans. They looked to increase awareness among U.S. auto dealers thinking of selling their dealerships.
The Actions
LFA assisted in developing message and marketing content to better tell the DSMA story, specifically speaking to DSMA’s unique operations – “the DSMA difference.” We developed and implemented PR plans to promote that brand, which included message development, pitching, and coordinating story pick-ups.
Most recently, LFA added comprehensive SEO service, combining quality website content with a solidified technical SEO foundation for this client.
The Results
LFA’s work on behalf of DSMA has resulted in a number of news interviews and media pickups, and we helped created a still-growing library of web and newsletter content to promote this client’s brand.
