Helping an artisan lifestyle brand craft business strategy

Helping lead Pad & Quill through a brand strategy process, Linnihan Foy transformed their initial product into a lifestyle brand. We guided them various elements of their brand, developing messaging and design elements. To showcase their artisan-made bags and accessories, we designed a website that could only match their products’ aesthetic and function. On the business side, we worked with Pad & Quill on their R&D process, developing a litmus test for all of their products before going to market.