Creating a cohesive neighborhood of brands

USFilter was one of the world’s largest water companies, and Linnihan Foy represented them in a variety of capacities over their history. We helped perpetuate historic brands that were acquired while still managing to propel the new corporate brand forward simultaneously. We did this through messaging, collateral, public relations, advertising and direct marketing. Through these efforts, we helped them grow from a $10M California company to a multi-billion dollar global powerhouse over a decade.