Consumer Packaged Goods – Linnihan Foy

Leading the way on today’s evolving path to purchase

Linnihan Foy specializes in growing consumer packaged goods (CPG) brands by helping them engage with new consumers. As a full-service agency, we help CPG brands enter major accounts, compete for limited shelf space and overcome the growing sea of lookalike products and private-label brands that are currently overwhelming today’s consumers.

We’re big enough to do it right and small enough to do it better.

1. We can help you target the right audience with a message that truly connects.

As more and more CPG products become commoditized, retailers and brands must differentiate. Part of the difficulty is connecting directly with the consumer and engaging them in a genuine and transparent story. For these companies, it’s no longer just about brand; it’s about the brand of engagement.

Building on our decades-long experience in marketing products and brands, we develop communications platforms that engage consumers in meaningful ways. From smart targeting and shareable content to experiential marketing, our storytelling creates differentiation, engagement and advocacy, ultimately leading to greater brand awareness and sales lift.

2. The retail revolution continues to unfold.

The business of earning and keeping customers is harder than ever. New marketing channels and technologies are emerging literally every day. Will brick and mortar succumb to e-commerce? How can they complement each other? With mass adoption of voice interfaces (Amazon Alexa, Google Home etc.), CPG brands in particular need to market directly to AI assistants who harbor deep customer data. In this new environment, we help CPG companies address the tremendous opportunities in e-commerce.

CPG brands differentiate from competitors and captivate consumers through brand engagement.

3. We’re well-connected.

Our long-standing relationships within the industry help our clients in a number of ways. Our media ties continually help our clients get more and better coverage. Our knowledge and relationships with rep firms help our clients improve their sales network. And our many connections with industry players lead to strategic alliances or merger and acquisition opportunities.

4. Specialized expertise. Senior-level professionals.

In an age of specialization, we have all the seasoned professionals in all disciplines that matter to create a well-oiled marketing effort: marketing strategists, writers, designers, digital strategists, search marketers, videographers, media planners, social media specialists and traditional media planners.

5. Fully integrated marketing under one roof.

Linnihan Foy is a fully integrated marketing resource. We have all the services that can create or refresh your brand and connect you with your audience. That makes for a seamless brand experience and less hassle in managing your marketing.

– Branding
– Business consulting
– Digital and traditional advertising
– Direct marketing
– Marketing strategy and management
– Media planning and buying
– Public relations
– Social media
– Video production and animation
– Website design and development

6. Immediate impact. Better marketing.

With little or no learning curve, we are plug and play. We can efficiently and effectively manage complete marketing efforts or dovetail into a company’s current capabilities. Ultimately our experience and insight helps our CPG industry clients get better, more focused marketing to help them grow.
CONSUMER PACKAGED GOODS CLIENT CASE HISTORIES
Click on each logo to view our work with current and past clients