Marketing for a highly technical, science/research-based vertical

The Challenge
CPC (Colder Products Company) is the leading provider of quick disconnect couplings, fittings and connectors for plastic tubing. CPC has more than 700 employees, operations in Minneapolis-Saint Paul, Germany and China, sales offices in 14 countries, and more than 175 distributor partners around the globe.
CPC has produced over 10,500 custom and traditional products to meet the fluid handling challenges of various industries worldwide. Many of these products have been awarded United States and international patents.

CPC connection solutions are used in a wide array of industries and applications. From high-performance computing and electric vehicle charging to biopharmaceuticals and medical devices, CPC’s pioneering and life-changing industries help improve daily life for people across the world.

The Actions
Linnihan Foy planned and executed a number of CPC communications initiatives from 2020 through 2022, including media engagements, email and social media marketing campaigns, and video spotlights. Our partnership with this client resulted in Linnihan Foy gaining valuable experience marketing for a highly technical, science/research-based vertical, in this case biopharma and bioprocessing. Since working with CPC, Linnihan Foy has supported a number of clients in scientific, medical and other related industries.