Pride Engineering touches 80 percent of cans worldwide. But, in recent years, their brand wasn’t showcasing them as a global manufacturing leader. Pride Engineering found itself at a brand crossroads. Their identity was nondescript among key audiences. The needle simply wasn’t moving.
To help this aluminum can manufacturing OEM reclaim its pride in the industry, Linnihan Foy was called in for a total rebrand. We started at the source, interviewing employees and stakeholders about what Pride Engineering meant to them.
Coming out of those conversations, we re-thought every element of Pride’s brand. From interior design to invoices, we needed to create a new, confident tone.