As a result, “The Island” doubled down by taking steps to become a premier, regional entertainment destination. This included the addition of numerous non-gaming attractions, three hundred-plus new luxurious hotel rooms, the Lagoon indoor waterpark and an 18,000-seat outdoor amphitheater.
In our first full-year of planning and placing media, Treasure Island Resort & Casino experienced a 31 percent increase in media impressions year over year – while spending 4.7 percent less.
The Treasure Island Amphitheatre has become widely recognized as one of the premiere concert venues in the Upper Midwest, continuously hosting international mega-acts and attracting tens of thousands of concert-goers each year.
With an incredible stable of highly-desirable amenities, increased hotel capacity, attractive gaming options and an always-on, multi-media campaign behind it, Treasure Island continues to sit in its rightful place atop the competitive landscape.