Furnishing an Established Retailer with a New Approach

Challenge

For generations, Schneiderman’s has been a successful retail destination known for quality furniture, mattresses and decorating accents. In recent years, a shift in tastes and preferences inspired by the HGTV phenomenon has influenced a new, younger audience. But people were overlooking the best attributes of the brand – fresh style, an approachable price and an inviting shopping experience.

Action

Schneiderman’s commitment to reinventing the instore experience set them apart from their competitors. They needed to tell their story. Linnihan Foy was charged with rebuilding brand perception from the ground up. Our job was to attract a new audience by recasting Schneiderman’s as the modern, affordable furniture retailer.

The time was right for a total brand refresh, featuring a series of print and digital ads conveying sleek furniture design combined with sales promotions and customer appreciation events. Creative was driven by a revamped media plan focused on the right audiences in key markets.

  • Brand strategy
  • Branding
  • Digital strategy
  • Public Relations
  • TV Creative
  • Media buying

ADDITIONAL CASE STUDIES
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