Retail - Linnihan Foy

Moving at the speed of retail

Converting shoppers into buyers and buyers into brand advocates in the retail world begins with a strategic, integrated marketing plan. A mix of tools including compelling advertising, strategically placed media buys, targeted public relations and mobile marketing effectively drives business to your store or website. Combined with point of sale signage and provocative package design, the result is an increased share of the shopping basket and an elevated total spend.

Today’s consumers have a paralyzing amount of choices.

1. We can help you target the right audience with a message that really connects.

To succeed in this new era of retail, your brand not only needs to be found, it also needs to be relevant. Linnihan Foy helps clients build well-connected brands by understanding both the consumer and the marketplace. We provide the insight, ideas and actions that motivate targeted customers to engage with your brand. The results are increased traffic, lower conversion costs, greater customer interactions and increased sales.

2. Along with advertising, branding is an invaluable retail marketing tool.

In a world where products can be so similar, consumers need a compelling reason to choose you over the competition. At Linnihan Foy, we provide the ideal balance of engagement and brand advocacy as a foundation for consistent retail growth and more loyal and profitable customer relationships.

60% of consumers want to do more than browse and shop — they want enriching in-store experiences.

3. We’re well-connected.

Our long-standing relationships within the industry help our clients in a number of ways. Our media ties continually help our clients get more and better coverage. Our knowledge and relationships with rep firms have help our clients improve their sales network. And our many connections with industry players lead to strategic alliances or merger and acquisition opportunities.

4. Specialized expertise. Senior-level professionals.

In an age of specialization, we have all the seasoned professionals in all disciplines that matter to create a well-oiled marketing effort: marketing strategists, writers, designers, digital strategists, search marketers, videographers, media planners, social media specialists and traditional media planners.

5. Fully integrated marketing under one roof.

Linnihan Foy is a fully integrated marketing resource. We have all the services that can create or refresh your brand and connect you with your audience. That makes for a seamless brand experience and less hassle in managing your marketing.

– Branding
– Business consulting
– Digital and traditional advertising
– Direct marketing
– Marketing strategy and management
– Media planning and buying
– Public relations
– Social media
– Video production and animation
– Website design and development

6. Immediate impact. Better marketing.

With little or no learning curve, we are plug and play. We can efficiently and effectively manage complete marketing efforts or dovetail into a company’s current capabilities. Ultimately our experience and insight helps our retail industry clients get better, more focused marketing to help them grow.
Click on each logo to view our work with current and past clients