The neighborly thing to do.
TruStone Financial is genuinely committed to improving the lives of people in the community. The campaign, “The neighborly thing to do,” conveys this truth in an unexpected way. “We’re here, we’re local and we treat you like a neighbor.” Nobody else can say it because nobody else lives up to it like TruStone Financial. Not only is it a rally cry to our customers, it’s a mantra for all of our employees to live by.