Fracta - Linnihan Foy

Helping a water industry pioneer launch AI in North America


Fracta is an emerging leader in the application of Artificial Intelligence (AI) and Machine Learning for water main condition assessment. Being a pioneer in an industry is an exciting opportunity, but it comes with high hurdles, including: how do you get your story in the hands of key decision makers?


AI and Machine Learning are leading a technology revolution. The first step was to introduce Fracta’s story through a new website to communicate a value proposition targeted at those who mattered most to their business. Messaging targets early adopters with success stories from utilities that have reaped the early benefits of partnering with Fracta.

Website development coincided with ongoing content marketing and public relations activities to share Fracta’s SaaS with the masses.

The challenges to overcome: Build awareness among a suspicious audience. Build a revenue pipeline. Create the website, tradeshow booth and materials, advertising, lead generation and conversion.

  • Brand strategy
  • Copywriting
  • Design
  • Digital Strategy
  • Video Production
  • Messaging
  • Public Relations
  • Social Media
  • Technical writing
  • Video Production
  • Website creative and development